Download Marketing pdf for SBI-PO & Clerk Examination
Guys i am uploading two pdf file and these are about marketing concepts. If you are preparing for your SBI- Clerk or PO exam then there will be computer involved with some marketing concepts. This pdf covers all concept of marketing and its my guarantee that if you will study this whole pdf completely then you will be able to solve 95 % questions so Download the pdfs from the given below links.
Sample questions in the pdf for marketing—
What is Marketed?
Marketing people market 10 types ofentities. They are:
Goods: Physical goods thatmay be manufactured, produced in farms or mined. These account for
the bulk of the marketing efforts inmost of the countries.
Services: These areintangible products that involve performing some service for the customers.
This may be service performed on thecustomer, like a haircut, on customer’s possessions, like
servicing of car, or for the customer,like screening of a movie. Services account the maximum
marketing effort after products inmost of the countries. In many developed countries the volume of
services has exceeded that of goods.
Events: Time based showssuch as new year celebration, or a sporting event.
Experiences: Experiences whichresults from a combination of products and services. The customer
is interested in the total experiencesuch as an organized holiday tour package rather than the
individual products and servicesincluded in the package.
Persons: Like marketing of acelebrity or of a candidate in a public election.
Places: Like cities, state,nations, for purposes such as attracting tourists and investment.
Properties: This could bephysical properties like real estate or intangible rights in properties.
Organizations: This basicallyrefers to building positive image of organizations, such as companies,
universities, and charitableorganizations.
Information: Books are thetraditional means of selling information, but there are many other type
of information marketed. For examplemarket intelligence, economic analysis and mailing lists.
Ideas: Every marketoffering includes a basic idea. In addition ideas may be marketed bythemselves.
For examples, some religious bodiestry to promote their ideas of what constitutes the right behavior.
Company Orientations to theMarketplace
What philosophy should guide a companymarketing and selling efforts? What relative weights
should be given to the interests ofthe organization, the customers, and society? These interest
often clash, however, an organization’smarketing and selling activities should be carried out under
a well-thought-out philosophy ofefficiency, effectiveness, and socially responsibility. Five orientations
(philosophical concepts to themarketplace have guided and continue to guide organizational
1. The Production Concept
2. The Product Concept
3. The Selling Concept
4. The Marketing Concept
5. The Societal Marketing Concept
For more download the pdf files–
Download Marketing pdf for SBI-PO and Clerk Part 1-
Download Marketing pdf for SBI-PO and Clerk Part 2-
Banking Marketing IBPS SBI-Clerk study material IBPS Study Material SBI Marketing Concepts ← Previous Posts Next Posts →
I’m Deepak Tomar. I have completed my M.Tech in Computer Science and now i am working as a Govt. Employee in UP Police, I Love to help others and making friends, you can connect to me on facebook for any help- I will be happy to help you .